The 10 Top Reasons Why Sun Tape has a Promising Future

  1. On May 7th – Larry said so in his interview with Reuter’s
  2. Sun’s tape is a significant proportion of Sun’s overall sales and service revenue.
  3. Sun’s tape portfolio is viewed as the best in breed in every category. Sun tape is recognized as an innovator and leader in this market segment and over the past 18 months Sun has refreshed its entire tape hardware and software portfolio
  4. Sun and Fujifilm announced the expansion of their relationship on next generation tape drive and media development on May 19th.
  5. Sun’s tape products are installed in many of the world’s largest companies
  6. Sun’s tape automation is #1 in factory out tape automation revenue according to IDC
  7. Sun’s tape automation received top honors in Storage Magazine’s Quality awards. In the enterprise space Sun tape automation has received this award for the 4th time in 2009 for the 4 years the award has been given
  8. Tape’s future is clearly positioned as the most green, energy efficient, and price leading storage for unreferenced and long-term archival enterprise data. Tape is up to 290 times more energy efficient and up to 23 times less expensive than SATA disk.
  9. On September 22nd – Larry Ellison said so at the Churchill Club event during his conversation with Ed Zander
  10. On October 27th Oracle provided additional insight stating “Sun brings … leadership in long-term information management and retention … . We plan to enhance investments in Sun’s storage core areas … .”

If you doubt any of this, please request an update from your authorized Sun Storage representative.

Truth Prevails Over FUD

Did you notice or hear about the insightful conversation between Larry Ellison and Ed Zander on Monday, September 21 2009, at the Churchill Club forum? No? Well here are a few of the insightful answers that Larry provided to Ed’s questions:

  1. Larry implies the combined company or Oracle and Sun will be voraciously competitive against IBM. Some vendors have been creating tremendous FUD (Fear, Uncertainty and Doubt) among some of you and your companies regarding the future of the combined Oracle / Sun company: “We’ve already beaten IBM in software, now, if everyone will let us, we will beat IBM in hardware,” Ellison said. “That is our goal.” According to InformationWeek
  2. From the conversation you can sense the conviction of Larry Ellison to become a market leading “Systems” vendor and a company that is superior to the current IBM. In fact he wants to be the IBM from yester-year when IBM was the market leading solutions vendor:
    • “But we want to be T. J. Watson’s IBM,” he said, referring to the CEO who led the company in the 1950s and 1960s.
    • He continued: “T.J. Watson’s IBM was the greatest company in the history of enterprise in America because its combination of hardware and software was running most of the enterprises on the planet. We think with the combination of Sun technology and Oracle technology we can succeed and beat IBM. That’s our goal.”
    • Refer to the WSJ Blog for additional information.
  3. Also, there are a tremendous number of other quotes from various sources. For example, the eChannelLine with the following quotes are extracted:
    • “Oracle will become a storage, software and systems company,” Ellison said, specifically mentioning “storage” first.
    • “Sun has great open storage systems. It has the best archival tape systems around [in the StorageTek product line],” Ellison said. “The amount of the world’s data continues to grow and isn’t going to slow down anytime soon. We see great opportunities in that sector, and we certainly will have the technology to sell into it with Sun.
    • “We have no interest in the hardware business,” Ellison said. “We have a deep interest in the systems business. Great systems vendors ship a hardware-software combination that allows them to be instrumental in the acceleration of the Internet.
    • “We think that by providing our software with hardware … we can deliver systems that can be the backbone of most enterprises around the world. It’s really a combination of the two.”

The message I want to leave you with today is simple: Trust us. Sun has superior products and solutions. Some vendors are creating tremendous FUD because they see our current transition period as one where they may try to take advantage of you. I do not believe these vendors have your best business interest at heart. They seemingly want to create FUD and try to take advantage of your company. The conversation between Larry Ellison with Ed Zander is an excellent example of what Larry expects from the combined Oracle / Sun company. The bottomline from my perspective is as follows:

  1. The combine organization will be a fantastic Systems company.
  2. Oracle, via Larry Ellison, intends to keep the tape portfolio.
  3. Sun has tremendous roadmaps that are being followed.
  4. I expect Oracle to be a company you can trust without FUD.

If you don’t agree with my opinions expressed above, the entire conversation is available via the web where you can listen to it or watch it on YouTube.

Backup Your Data At Maximum Speed

One of the complaints I read and hear about in a mainframe tape environment is the time it takes to backup all of your disk data to tape. Mainframe tape backup applications have been known to have small block sizes and have not leveraged the speed of the latest FICON channel types. However, there have been numerous technologies that have come along to speed up tape backup processing. Tape originally became a part of the storage hierarchy in 1952 when it was the primary storage device. Did you know that disk was invented four years after tape in 1956? Also, it was in 1998 that virtual tape solutions came to market. Since 1998 there have been significant technological advancements that have enabled the acceleration of tape backups both from a hardware and software perspective.

If you wanted, you could eliminate tapes from your environment completely. However, there are potential risks involved in the elimination of tape that go along with an increased total cost of ownership. I have written often about the need to have a balance of storage device types to support a tiered storage strategy and that tape is a critical part of the whole. You can refresh your memory by reading a few of the following blog entries:

One solution that I have not written about previously is Sun’s Extended High Performance Data Mover (ExHPDM). By interleaving many backup streams into one, ExHPDM enables full utilization of

  • high-speed channels,
  • high-speed high-capacity tape drives,
  • high capacity media, and
  • high-capacity, high-speed disk subsystems.

In fact, ExHPDM can write a duplex copy of the tape without reading the data twice from the disk.

In a structured benchmark, Sun was able to decrease the elapsed time for disk backup by up to 11 times with Sun’s latest 1TB T10000B tape drive technology. This software solution will benefit both Sun and IBM enterprise tape drives.

If you would like to learn more about ExHPDM and how you can backup your data at maximum speed, read the latest white paper regarding the benchmark and contact your Sun Storage Representative.

Sun = Quality and Market Leadership in Tape Automation

When Sun acquired StorageTek it created such a powerful research and development combination that they have produced and have been recognized, again, with the top honors in Storage magazine’s fourth annual Quality Awards for tape libraries.

This is the third time in four years that the Sun/StorageTek enterprise libraries have received the top quality award. The midrange libraries have received the top recognition twice. Read more about Storage Magazine’s Quality Awards.

The combination of market leadership and quality leader in tape automation is one of reasons other vendors don’t want you to hear about all the great innovative solutions that Sun’s research and development department have produced. Find out for yourself.

Consolidate and Save on Storage Costs

With the explosion of data, some estimate in the range of 60% annually, you need a way to rein in the uncontrolled growth of storage devices in your enterprise. Additionally you need a way to simplify storage management and operational complexity, while reducing energy consumption and costs.

Some vendors believe the answer is disk. They believe disk arrays are the answer to every storage question and issue. You have pushed back and new technologies, such as data deduplication, have been developed. Although data deduplication is a fantastic technology in the right places, it still does not tame the data explosion and resulting costs to satisfy your storage needs. Again these are disk vendors or vendors that believe disk can solve every storage issue and answer every storage question now and into the future.

So what is the answer? You and I both know it is a balanced blend of disk and tape that can ultimately address your data explosion and storage needs. Why keep data on disk when the likelihood of being referenced after 90 days is almost zero? Why continue to consume energy with data that is unlikely to be referenced? Why continue to take up invaluable floor space in your data center with disk arrays when Terabytes and Petabytes of long term storage on tape is more cost, energy, and space efficient? Sun advocates a true tiered storage strategy, with a mix of Disk, Tape, Virtual Storage and effective Software Management.

On July 14th Sun presented a webinar on
how you can consolidate and save on storage costs within your enterprise, from the tape perspective. Watch it now and receive new insights on how Sun’s tape automation solutions can benefit your open, mainframe or mixed data storage environments.

Continuing the Upward Climb

In the past week a leading analyst provided the industry with the truth about the market leading vendors in the tape automation industry. The results may surprise you but here are the facts:

  1. Sun is the market leader in total factory out automation and extended its lead in the first quarter of 2009.
  2. The SL500 has climbed from a second place market share position in 2007 to the market share leader as of the first quarter 2009 in the 100-500 tape automation sub-category.
  3. The >1000 slot automation sub-category is led by Sun and continues to grow. This is mostly a result of the industry leading SL8500.
  4. Sun’s Enterprise tape drives (the T9840D and T10000B) have also gained share since 2007 and were the market leader in enterprise drive shipments as of first quarter of 2009.

Sun has gained share across the spectrum of tape automation and enterprise tape drives since 2007 and the first quarter results of 2009 prove these facts.

These facts prove once again the Sun is committed to and is investing in the Enterprise Tape Automation and Drive business to be the market leader in the tape industry.

How Secure is your Data?

Last week Sun received FIPS 140-2 Certification for two of their Enterprise Tape Drives. The T10000A is certified at Security Level 1 while the T100000B is certified at Security Level 2. While IBM has also received FIPS 140-2 certification for their TS1120 and LTO4 drives, both drives are at Security Level 1 and IBM, at the time of this posting, has not submitted the TS1130 for certification.

Sun has achieved an industry-first with the Security Level 2 classification of T10000B showing that all aspects of the drive functionality and physical security meet the higher requirements implicit in the Security Level 2 classification. If you wish to read about the 11 criteria for the different levels that need to be met to receive FIPS 140-2 certification view table 1 on page 12 of the “Security Requirements for Cryptographic Modules” document.

The third Sun Enterprise Drive, the T9840D, has completed its testing and the results have been submitted to NIST (National Institute of Standards and Technology) for validation and issuance of the FIPS 140-2 Certificate.

No need to take chances with the safety of your data. Secure and encrypt your open systems or mainframe data with the most secure drives in the industry.

Another example of Sun’s investments and commitment to Enterprise Tape technology.

Forward at Warp Speed

Today IBM announced the new FICON Express8 features for their z10 servers. What does that mean for the Sun Storagetek customers with tape solutions currently connected to a z10 server? As usual, Sun has you covered and it is full speed ahead. Because of Sun’s relationship with IBM, Sun has already tested and certified its tape solutions with the new FICON Express8 features. These cards are designed to support a link rate of 8 gigabits per second (Gbps) with autonegotiation to 2 or 4 Gbps to support existing devices for added investment protection.

Great news for the Sun customers and another example of Sun’s investment and commitment to keeping current with the latest mainframe technology.

Data DeDupe – A Part of the Whole

There is so much buzz in the market these days about data deduplication. If you are like me, you receive numerous emails every day that contain a reference to data dedupe. These references typically provide you with a short description about the value of data dedupe and how the specific vendor has been able to tame the explosion of data. After reading the short description you can download a white paper, register for a webinar, watch a video-cast, listen to a podcast, or get something that promises to enlighten you about the promised benefits of data deduplication. Now you may think I am being harsh with these words implying empty promises from a technology that is so innovative, elegant, and complex all at the same time. So you rightly can ask me what is your answer to your exploding data issue? I am grateful that you have asked and I will provide you with an answer. One you may not expect from me.

Why is data deduplication receiving so much press these days? This innovative technology provides you with the promise of reducing the amount of data you store on disk by identifying your duplicate data and ultimately storing only one copy. Further, this innovative technology has invented elaborate processes so that the one saved copy can be located by all the applications that had previously saved the data. Additionally, some data dedupe processes examine files – some of which could be compliance type files – to find repetitive bit patterns to further improve the dedupe ratio. A very very slick and elegant technology and one that has tremendous potential when leveraged within the whole of storage tiers and the storage hierarchy.

Now if your organization is typical you are likely seeing your data growing around a 45% compounded annualized growth rate (CAGR). That is enough to send fear into the heart of most storage administrators because they are asking the question, “How will I be able to store all this data on primary disk particularly in today’s economic environment when I have little or no budget for new hardware acquisitions and every request undergoes intense scrutiny?” Let’s consider for a moment business as usual and that there are no data deduplication solutions available. To solve this data explosion it will take money to buy the additional storage, likely more people to manage the additional storage, space in the data center to install the additional storage, and electricity to power and cool all the additional storage. All of components have a large price tag. If you look at the latest trends in the industry, you notice that the price tag of the storage management and operations people can be up to 3x the hardware price, the electrical costs are rapidly approaching and in some places exceeding the hardware price, and many organizations are running out of floor space – another limited resource. So when you add it all up you may have to take into account a minimum of 5x the storage hardware price tag to manage, maintain, upgrade, power, cool, and install all of this additional storage.

A great example of most of these costs, excluding personnel costs, is shown in the Clipper Notes paper, referenced in my 2009 May 9 blog, where the cost of a quarterly backup disk solution over 5 years for data growing at 50% CAGR starting at 50 TB and growing to 253 TB is estimated to be approximately $14.7 million US dollars. This also, takes into account the typical useful life of disk of three years on disk so the new expected technology is included in the analysis.

That is before data dedupe comes into the picture. So is that the secret sauce? Assume – and this can be a job limiting assumption – that you are able to get a 20:1 data dedupe benefit. According to this Clipper Notes paper, they made that assumption and estimated that the impact of a data dedupe environment would reduce the overall quarterly backup disk solution to a cost of approximately $3 million US dollars. That is a eye popping reduction in price so why am I so suspicious about the value of data dedupe?

To answer that, you need to understand your data well. For example if you have an application that backs up your data incrementally “forever”, the likely dedupe ratio will be very small. It will not approach a 20:1 ratio and it is likely that data dedupe ratio will be less than the data compression ratio. Now what if you do full data backups every day? First of all, I would ask why are you doing full backups every day? But if that were the case, your data dedupe ratio would likely be very large. For example if you change only 1% of your data daily and you are adding 0.1% new data daily (for the 45% CAGR), you would see in the range of almost 100:1 dedupe ratio. Fantastic. But again I would really question why you would do a full backup every day. Let’s compromise and use the assumptions from the Clipper Notes paper: Full backup weekly, incrementals daily where 5% of your data changes. So under the assumptions approximately 92% of your data does not change during the week. That would provide you with about a 12:1 to 13:1 dedupe ratio. Smaller than the Clipper Notes paper assumption of 20:1 but still respectable. Full speed ahead with data dedupe. Right? Well let’s be careful. Your mileage will vary based on your specific data environment. Know your data and understand what data is likely a good candidate for data dedupe because your backups may be essentially incremental forever which may provide you with a dedupe ratio less than the typical data compression ratio.

Also, you will want to verify the validity of the assumptions as cautioned in the Clipper Notes paper compared to your environment. For example the cost of electricity, the floor space costs, be sure to include the cost of additional personnel to manage the data, adjust for vendor discounts on the hardware, use utilization levels for disk and tape media representative of your environment, and leverage the cost advantages of newer hardware in the later years of the 5 year analysis. Further, based on the publication “Panorama Storage” by Fred Moore, President of Horison Information Strategies, “By 2010, it is expected that a tool rich non-mainframe storage administrator should be able to effectively manage approximately 28 terabytes of storage….” So these costs should definitely be taken into account. One last point, the baseline amount of data that is kept long term is a very critical assumption. If your environment is larger than the 50 TB environment used as the initial baseline for the Clipper Notes paper, the costs of the disk environment will increase almost linearly whereas this is not the situation for tape environments. All of these factors can have a major impact on the final results.

OK so I have highlighted an example where the cost of a 5 year quarterly backup pure disk solution can have radically lower costs, ,maybe as much as 5x lower, when incorporating data dedupe within your environment. I have also warned you about making the underlying assumptions realistic to your environment. So you may now ask me why am I so less than 100% enthusiast about data dedupe?

Based on my background it is critical that you understand the benefits of each storage tier within the storage hierarchy. The storage hierarchy includes tape. So, based on this, if costs are critical to you these days due to your stagnant or shrinking budgets, than consider an alternative to the quarterly backup example. Tape! Referencing the Clipper Notes paper again, the costs of the 5 year quarterly backup scenario on tape is estimated to be less than $650,000 US dollars. Approximately 23x less that the disk environment without data dedupe and almost 5x less than the data dedupe estimate. So leveraging your tape automation environment in this example can make you a prudent fiscal conservative within your company during these lean times.

Going back to data dedupe for a moment. There is definitely a place for this technology but go into it with your eyes open. For example, when I asked about data deduplication among my peers, I received responses that I must share with you to give you some additional insight when evaluating data deduplication solutions that are in the market:

  • Understand the problem that you need to solve. From a simple TCO perspective, remember that disk environments including a data dedupe environment will likely need a ‘tech refresh’ every 3 years, tape drives are good for about 5 years, and tape automation for 7 – 10 years. Some companies have leveraged tape drives and libraries for much longer and the media life is up to 30 years.
  • How easy will it be to migrate deduped data from one system to another when the disk needs to be refreshed? Will the data need to be reconstructed into its native format than deduped again?
  • For bulk data backup and restore, tape is faster than disk, including data dedupe environments.
  • What happens if there is a logical corruption in the dedupe repository? Keep a copy on tape.
  • Does the deduped file conform to requirements for legislation? That is, in a court of law will you be able to prove the data has not changed? Keep a verifiable copy on tape.
  • As your data dedupe environment grows beyond a single dedupe system for a specific type of data (i.e, your email system, your data base system) will the additional system have a global view of all the data being dedupe? If not, you may end up having to manage independent islands of dedupe systems for load balancing or to keep your dedupe ratio high. So understand the difference between a data dedupe system that has a global vs. a local view of the data.
  • Does the data dedupe system allow you to easily accommodate data replication and sending a copy to tape?
  • Does the data dedupe vendor have maintenance and service personnel that are quickly accessible and knowledgeable of the solution when an issue arises?
  • How quickly can the data that has been deduped be restored? If it is a few files you likely will not be concerned about the time to reconstitute the data. But what if the entire disk farm needs to be restored? Will you be able to restore it fast enough to recovery your business? It takes time to dedupe your data during your backup and time to reconstruct your data for recovery. Be sure to understand the time it takes in your environment compared to your native backup procedures. You do not want any questions or surprises about being able to backup your data within your backup window and being able to recover your data to meet your service levels.

What does all of this mean? Data dedupe is a huge step forward to help reduce the amount of data stored on disk. It is a part of the entire storage hierarchy. It is an innovative and elegant solution but it does not approach the cost and value of tape. As a world renowned backup expert, W. Curtis Preston, Executive Editor at TechTarget and independent backup expert stated in his “Let’s Talk About Deduplication” Video-cast, “I am not talking about deduping everything to one copy and then leaving it there. That would be, you know, stupid, alright, although I have had people do that. … So your choices are to replicate it, to copy to tape, or replicate it and then copy to tape, or if you like, copy to tape and replicate it, right, just depends on what you want to do.”

Leverage the various parts of the storage hierarchy that will serve you best. Each part has it specific purpose that has served the industry well for at least the past 45 years and even with the new additions into the hierarchy see them as additions, not replacements.

What Is Going On? Mainframe Storage at Sun is Growing!

Sun apparently was too busy to notice the rumors in the industry that tape, like the mainframe, is dead. What is happening at Sun such that both their overall tape business grew by 3% and their mainframe attached storage business grew by double digit percentage in the latest quarterly results?

IBM is not claiming growth in their tape business nor have I heard a word about their mainframe storage business growing. In their latest prepared remarks that are available on the web, IBM states “Storage revenue declined 20 percent year to year, with double-digit declines in both disk and tape.” IBM continue their statement by adding that “Our tape performance was in line with the market.” Seems like IBM forgot to notice that Sun’s tape business was up 3% during the same quarter when IBM’s tape business was down double-digit but in line with the market. What market are they referring to? Apparently not the mainframe storage market.

But why is Sun’s tape business growing? Quietly to the industry but very boisterously to its customers, Sun has been making significant inroads in the overall tape business and, in particular, the mainframe attached storage business. Now the word has gotten out.

This latest announcement on April 14, 2009, is just the latest in a series of announcements that have taken place over the past 18 months to refresh and enhance the entire line of tape products at Sun including the mainframe Virtual Storage Manager – VSM5, the SL8500 and SL3000 libraries, the T9840D and T10000B tape drives, and KMS 2.0 encryption. Sun has invested greatly in the enterprise and mainframe tape business to allow for growth this last quarter.

Sun also announced that Fujifilm will be the tape media development partner for the next generation of the Sun StorageTek T10000 tape drive family, building upon the relationship that yielded the industry’s first one terabyte (TB) drive to bring more tape archive innovation to customers.

But what about the impact of the Oracle acquisition on Sun? Well if you read all the opinions on the web you will likely become very confused so I will let Oracle’s CEO, Larry Ellison, speak about this topic. On May 7, 2009, Larry explicitly stated that “Disk storage and tape backup are critical components in high-performance, high-reliability, high-security database systems. So, we plan to design and deliver those pieces too. Clearly many Sun customers choose disk and tape systems from other vendors. That’s what open systems are all about: providing customers with a choice. But Oracle expects to continue competing in both the disk and tape storage businesses after we buy Sun.”

It is an exciting time to be in the tape business and even more so for the mainframe storage business at Sun.